Email marketing & email newsletters

Want to utilise the power of email marketing?

Email Marketing is one of the most successful ways of maintaining a long-term relationship with people who WANT to hear your message. Not to be confused with Spam (junk mail), ethical email marketing works because every recipient has given you permission to send them information which is of value to them. Email marketing can be more effective than a physical (post) direct mail campaign. It is certainly much cheaper.

Email Marketing is also a fantastic way of driving qualified traffic to your website.

Whether you have 200 or 20,000 email addresses, you can create a compelling message in a matter of minutes and send it at a very low cost with Xstream Email, created by Digital Stream. 

Our Xstream Email Marketing System includes:

• A stylish, high impact graphical template or skin to wrap around your email content
  This is essential for adding a visual "wow factor" to your emails as well as reaffirming your brand and branding. Visit our email templates portfolio for examples

• An easy to use windows based interface for the easy and effective construction of the body of your emails
  Attractive layout of content including images and photos, hyperlinks, files to download and order forms are all easily achieved with our system.

• Automatic personalization of messages
  e.g. Hi Joe, Hi Rohan, rather than Hi Customers. Personalised messages yield a higher response than generic ones. 

• Hosting and sending messages, dealing with invalid addresses etc
  Once you have constructed your email, simply test it and push send. Our system will automatically deliver the messages, handle unsubscribes and send you a report on emails that are bouncing to give you the option of deleting, fixing or ignoring bounce backs. Up to 5% of messages may be temporarily undeliverable and around 1% will be defunct each month.

• Real time reporting facilities that let you see how many people:
• Opened and read your email
• Clicked on each link
• Unsubscribed
• You can also view and correct any invalid addresses e.g. john.xtra.co.nz

• Set up multiple databases or groups of email recipients for no extra charge
  This is perfect for businesses who have to deliver different messages to separate market segments with their own wants and needs.  We can even create extra graphical templates to attach each message to help yield a higher response.

• Import and Export addresses from Databases or Spreadsheets
  The import process will advise of any invalid addresses and will not create duplicates if the address already exists.

• Training, User Manual and ongoing helpdesk support
  You will know how to manage your database, send emails and construct them with 1 -2 hours training. We also offer ongoing helpdesk support for questions, queries and problems

• Very competitive set up and monthly fees.
  We have studied the marketplace and know that for what we offer we are the most competitive in the marketplace. We charge a one off set up fee and a low monthly fee.  Some of our competitors charge per email sent making their email marketing plans as expensive as printed fliers!

• Marketing advice on tap!
  We know a thing or two about writing messages that yield a high response rate. Equally important is knowing what NOT to do. Marketing and copywriting advice from our in-house expert is available at an hourly rate.
  Create Opt-in lists, targeted groups, compelling subject lines, avoid being incorrectly labeled as spam and how to write for your readers rather than yourself.

Communicate with existing and potential customers in style and at low cost with Xstream Email.

Because we are also a software design company, we can build and tailor advanced solutions like:

• Add extra sign-up boxes to your website to give more information
  Perfect for building valuable feedback data e.g. How did you hear about us? Where do you live? Which category would you prefer?
  

• Email sign up facility built into your website.
  Digital Stream can build subscription facilities into any site we design and many sites that we haven't designed. A visitor's name and email address will automatically be sent to your Xstream Email database of contacts ready to be included in the next message sent.
  

• Hosting and Delivery of Vouchers or Order Forms
  Ideal for small businesses who do not have a website. We can host vouchers and order forms online and allow your recipients to download them if required. They then redeem the vouchers in your store. This simple and measurable method is highly effective.

Call Russell on 0800 344482 or email info @digitalstream.co.nz