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Online Strategy Questionnaire

This questionnaire will help us develop the best solution for your Internet Strategy. Please take the time to complete as much as you can, omitting technical questions if they are beyond your knowledge. This will tailor your website design as well as your ebusiness strategy.

Please complete the following fields. Once you have submitted this to Digital Stream, a Business Manager will contact you to discuss your Internet Strategy.

Name
Email Address
Phone Number

Project Profile

What are the basic goals of this project?
(E.g. branding/identity reinforcement, improved access to information, direct sales, corporate communication, etc).
What is the Most Important Action you want visitors to complete? This must be Specific, Measurable and Realistic
(E.g. download a white paper, phone for an appointment, buy or book online, etc.)
What Secondary Actions do you want visitors to complete?
(E.g. subscribe to your newsletter, enter a competition, drive to your showroom, visit your supplier's site etc).
What outcome will make this project successful? How will you measure success?
What is your time schedule?
What is the budget for this project?
Describe any work that has been done toward designing/redesigning a new website.
Will the website reinforce an existing branding or marketing strategy or create a new brand?
Discuss any identity/branding assets (logos, other artwork and fonts) or issues.
Do you use a design agency, if so, who? (We can work with your agency if you want)

 

Priority

Please indicate which of the following is important to you:

Develop a web strategy that fits with our corporate strategy
Create a community of dedicated visitors
Obtain high ranking on Google and other major search engines
Produce a high quality site (graphics, writing, navigation, etc).
Meet a specific launch date
Maintain the site with ease
Outperform our competition on the internet
Create a website that visitors are compelled to add to their Bookmarks
Stay within our budget for development
Stay within our budget for maintenance
Send the message that we know the internet and use it appropriately
Appeal to new customers

Audience

What type of visitors do you want to attract?
(E.g. Finance Managers, Overseas visitors to Hawkes Bay, Rugby fans)
What are the goals for each type of visitor?
(E.g. Book holiday, Locate software vendors, Find printable map)
What are the products/services involved?

Content

Where will the content come from? Will it be new, repurposed, or both?
How often will you add new content?
Who will update the content?

Functionality

What functional requirements do you believe to be necessary?
(E.g. download areas, database driven web pages, commerce, catalogue, applications, etc).
Who will update these functionalities?
Are there any specific security issues?
Are there other technical issues or limitations?
Have you budgeted for hosting and maintenance of the website? If so, what is your budget?
How will the website be served/hosted?
What is your long-term plan for the website?

The Field Trip

This is an important part of your project profile. The more work you put into this the more your project will benefit.

Find three websites that strongly appeal to you. They may be totally unrelated to your business.

Consider the following:

  • Branding in a similar situation to yours (new company, new brand, established brand, reseller etc)
  • Appeal to same target group of customers (e.g. backpackers, capital machinery buyers, rugby fans etc)
  • Colours, look and feel, user interface, layout
  • Size of website
  • Size of project
  • Publishing model (e.g. updated in real time or once a year when an author writes a new book, etc)
  • Attracting new people to the website (newsworthiness, giveaways, impact, etc)
  • Your competitors' websites
  • Quality of content
  • Quality of graphics
  • Tone of writing, (e.g. personal, humourous, straightforward, jargon-free, professional)
  • Functionality (things websites do for people)
  • Community, special features, ability to post comments and feedback
  • Overall favourite websites (for whatever reasons)
Favourite website #1

Reason for admiring this site:

Favourite website #2

Reason for admiring this site:

Favourite website #3

Reason for admiring this site:

Hamilton OfficeHamilton website design

393B Grey St
Hamilton East, Hamilton
Phone +64 (7) 856 8552
Fax +64 (7) 856 8537
info@digitalstream.co.nz

 Auckland OfficeAuckland website design

Studio 4, 300 Richmond Rd
Grey Lynn, Auckland
Phone +64 (9) 360 4771
Fax +64 (9) 360 1152
info@digitalstream.co.nz

Specialists in

Website design and development
Building powerful intranets
Ecommerce websites to sell your products
Internet and online marketing
Email marketing and newsletters

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