Netpointers search engine optimistation
You probably don't have a budget for search engine optimistation (SEO). Just remember, 10 years ago you didn't have a budget for a website, so maybe it is time to change. Digital Stream now represents Netpointers - global leaders in SEO.
Spending part of your marketing budget on SEO will give you a greater return on your website investment by driving more visitors, and more relevant visitors to your site.
Unlike most forms of marketing, your Return On Investment is
- Easily measured with online reports and website statistics
- Highly targeted - you choose the words and phrases you want to promote
- Easily changed - adjust your marketing mix after you have seen the first results. Try that with most media!
Netpointers will submit you to the major global, New Zealand and Australian engines. You can also choose specific countries if your business is global. You will be submitted to the search engines responsible for over 99% of search traffic in your region.
Your SEO can keep pace with seasons, promotions or remain constant with your core activity.
Case Study - Digital Stream (yes, that's us)
We know a thing or two about search engines, but unfortunately, so do many of our competitors. Combined with the huge amount of competition both in New Zealand and internationally, and broad terms like "web design", "intranet" and "content management", getting a top ranking for ourselves has been challenging.
Organic Search has always given us great placement for "digital stream", "xstream content management" and "web design hamilton", but many broader phrases were not found. Netpointers optimised our site to in November 2003, using the following 10 keyword phrases.
Here is a before and after chart, showing what Netpointers has done for us. Results are from Google.
| Phrase | November 2003 | April 2004 | November 2004 |
| intranet nz | 14 | 1 | 1 |
| web design auckland | not top 30 | 16 | 6 |
| web development nz | not top 30 | 1 | 1 |
| content management nz | not top 30 | 2 | 1 |
| internet marketing nz | not top 30 | 4 | 2 |
| nz web design | 26 | 13 | 5 |
| email marketing nz | not top 30 | 2 | 1 |
| search engine marketing nz | not top 30 | 11 | 4 |
| website design hamilton | 7 | 3 | 4 |
| web design nz | not top 30 | 19 | 8 |
It is also interesting to note that "website design nz" and "auckland web designer" are not amongst the 10 terms promoted by Netpointers, yet we are currently ranked # 11 and # 9 respectively.
This is due to the fact that Google has now indexed our site more thoroughly than before, thanks to Netpointers' optimisation work.
For more information please Contact Us.
