Online Copywriting

Writing for Websites and Email newsletters is NOT the same as writing for brochures and magazines.

Why? The psychology of a surfer differs greatly to that of a reader. A surfer (or email newsletter recipient) has requested specific information, rather than had it placed in front of them. The surfer is able to interact with this information, getting as much detail as they want and they can even interact with the author.

Why does a surfer visit your site?

To find out about us, you may reply. Yes, that may be true, but the primary reason is because they have a need. They have a problem or an opportunity and they are looking for a solution.

Your copy and your aim should be focused on meeting the need, not describing your company.

A small percentage of visitors will want to know more about you, so give them a link to About Us. The majority of visitors are interested in themselves, so help them out.

Which of the following is more appealing?

How do you cater for a novice and an expert?

Your pages, copy and links should suit a novice surfer who does not know your business. The same options should also assist your oldest, most knowledgeable active client. The common thread is that all visitors are impatient and scan your pages.

There are many other considerations when writing copy, some of which you will find by trial and error. Other factors like setting the tone of your site, creating a website personality and using humour are best left to Digital Stream.

• Ask for a free appraisal of your current copywriting
• Benefit from a marketing-focused company developing your site
• Alternatively, you can sign up for our free monthly newsletter and receive bite-sized wisdom.

Develop a creative, compelling and cost effective website by contacting Digital Stream.

Talk to Russell Brown on 0800 DIGITAL (0800 344482)