Search Engine Marketing

Is it a Science? Is it an Art?... No, it is a bit of both.

95% of websites (including Amazon) aren't found correctly by search engines.

Whether you want a new site or to improve the ranking of your existing site, Digital Stream has the Technical, Marketing and Creative skills to get you found. 

You need a partner to:

• Write the best Meta Tags (title tags, keywords and descriptions etc)
• Design your site to complement the Meta Tags
• Submit it to the major International and NZ search engines and evaluate your subsequent ranking
• Resubmit your site to ensure that any changes are recognised
• Customise the placement for specific pages in your site
• Evaluate using Pay Per Click search engines (often the best return for your advertising dollar)

Read more about Organic Search versus Optimised Search

Learn about Netpointers' Optimised Search

• We can also provide a Free Report on your existing site rank.

Case Study - Darrell Trigg Builder

Check out the placement on the following search engines for our client, Darrell Trigg Builder Ltd. Darrell is a builder of high quality homes and luxury baches in Northland. These are real time searches, using common phrases and no "smoke and mirrors" tricks to fool the search engines. Have a look for yourself (Results were collected on 8th November 2004)

What keywords are potential visitors actually using?
Take the guesswork out of creating an easy-to-find site. We can provide you with detailed reports showing how many people search for each word or phrase that you are considering. Digital Stream can work with your visitor statistics to match the theory with the practice.

Copywriting
The copy you use on your pages and home page in particular has a great bearing on your ranking. Include your key words and phrases in your text.