Portfolio

Developing a New Website for NZ's Leading Eye Surgery Centre

Auckland Eye

Aucklad Eye
Aucklad Eye
Aucklad Eye
Aucklad Eye
Aucklad Eye

Custom CMS Development and Lead Generation

Visit Website Client: Auckland Eye
Services: Consultation, Digital Strategy, Web Design, Custom Development, CRM Integration, SEO, Copywriting, Web Analytics Tracking & Reporting, Project Management

The Challenge

Auckland Eye is New Zealand's Centre of excellence for eye care with a totally tailored approach that provides the best possible outcome for their patients.

Auckland Eye's team of leading experts are highly trained in their particular areas of expertise, providing assessment and management of a comprehensive range of eye treatments such as laser vision correction, cataract surgery, glaucoma, eyelid surgery, paediatrics and retinal surgery.

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The Solution

Following a web strategy workshop to understand Auckland Eye’s user segments, we worked to completely overhaul and simplify the existing site, redesign the navigation and aesthetic, and map out clear user pathways focused on helping visitors learn about their condition and most importantly, to easily book an appointment.

Eye surgery candidates can learn more about their condition by viewing high-quality research information. People can also get an insight into what’s involved during the eye surgery process by viewing a short series of concise videos of a full patient journey.

The Results

The new website provides a comprehensive user journey framework that supports pixel tracked remarketing campaigns which drives highly qualified traffic to the site resulting in strong customer acquisition and sales growth.

  • Increased web traffic from organic search
  • Reduced bounce rate from their previous site
  • The website performs as a high converting hub for marketing campaigns
  • Complete tracking of user journey and reporting data that provides actionable marketing insights
  • Powerful and easy to use CMS for their marketing team to manage website content
  • The website is mobile friendly, and works seamlessly across all main screen resolutions for desktop, mobile and tablet devices.
aucklandeye_results

website design for eurotech

Eurotech

website design for SPCA

SPCA Auckland

website design for team mainfreight

Team Mainfreight

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