Subscription Website with Organic Meal Plans for People Fighting Cancer

Taste It

Taste It
Taste It
Taste It
Taste It
Taste It

Brand Design & Ecommerce Website

Visit Website Client: Taste It
Services: Consultation, Digital Strategy, Brand Creative & Web Design, Custom Ecommerce Development, SEO, Copywriting, Web Analytics Tracking & Reporting, Project Management

About Taste It

Taste It is a startup created by Wayne Borell who has a keen interest in helping people impacted by cancer through science-based nutrition. His experience revealed that the majority of cancer patients were not eating well and had little knowledge of nutrition as an aid to recovery. Wayne set up a company delivering nutritional organic meals straight to the door for people who are fighting cancer.

The Challenge

The goal was to create a brand and website that conveyed high quality nutrition and information for cancer sufferers and gave them access to quality organic meals that they could order online to assist in making better nutritional choices.


The Solution

The budget for this project was modest, so we knew we had to make every dollar count. We worked closely with Wayne to create a vibrant, visually appealing brand and web design along with concise content that effortlessly explains the value proposition.

As well as presenting essential information in a way that’s easy to understand and navigate, the site lets visitors select a meal plan and create a subscription account for quick and easy repeat orders.

The Results

  • The Taste It website provides visitors with science and educational based information - people can also follow the informative blog and subscribe to newsletters
  • Customers can view meals (including their ingredients) and select from a range of meal plans that best suit their needs
  • Customers can order online using their credit card
  • At any time customers can change or cancel their meal plan subscription online
  • The website CMS allows the administrator great flexibility. They can easily add, edit and remove meals and plans as and when they're available
  • The website is mobile friendly, and works seamlessly across all main screen resolutions for desktop, mobile and tablet devices.

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