In October of 2021, the Government announced Activate Tāmaki Makaurau (Activate) – an economic support package for Auckland businesses affected by higher alert levels. The success of the Activate programme saw over 10,000 applications approved for funding since registrations opened on 1 December 2021. Applications for funding closed by the 24th of March due to high demand.
Digital marketing agency digitalstream was one of the registered service providers offering digital marketing and web design services. Applicants could receive up to $3,000 towards business advice and $4,000 towards implementation services. Russell Brown said, “clients used the funding for web design, SEO, Google Ads management, and Facebook management. Several businesses received upgraded websites thanks to the grant”.
“Pre- and post-delivery, we monitor our clients’ results to determine how their leads and organic rankings have improved. Sales and leads for these clients have increased significantly. They have also improved their online visibility, with many ranking highly for lucrative keywords”, said Russell.
Activate Tāmaki Makaurau surveyed businesses that received funding to measure Net Promoter Scores. An email sent by the organisation to service providers explained that “Promoter Score (NPS) is a metric widely used in customer experience programmes and was used by Activate to measure how your clients have perceived your services. NPS can range from – 100 to +100”.
The average Net Promoter Score was 59. Digitalstream’s score was 86.67 and was based on responses from 15 clients. Russell was thrilled to hear that his Net Promoter Score was 27 points above average. “In a short time, our team worked diligently to deliver a range of services for our clients, so these results are very encouraging”.
Founded in 1999, digitalstream works with a variety of small and large businesses. Providing digital marketing services and website design NZ wide and across Australia, the company uses proven strategies. Many well-known and small charities also choose them for their charity web design.
Kia ora Russell,
Yesterday, we sent you an email detailing your Activate Tāmaki Makaurau Net Promoter Score (NPS).
Due to a technical error, your benefit score may have appeared as a decimal value rather than a percentage. We have now resolved the issue and you can find your correct benefit score below.
We apologise for any confusion or inconvenience this may have caused. Should you have any queries or concerns, please contact serviceproviders@aucklandnz.com and a member of our team will be in touch.
Feedback received from service providers throughout the Activate Tāmaki Makaurau programme highlighted an interest in receiving individual Net Promoter Scores, allowing your business to assess the impact you have made for clients. As client surveying is complete, we can now share this information with you.
Net Promoter Score (NPS) is a metric widely used in customer experience programmes and was used by Activate to measure how your clients have perceived your services.
We also asked businesses to let us know about the impact, or ‘benefit’ of your services – to create Benefit Scores.
The survey results for Digital Stream Ltd are below.
They’re based on 15 responses from your clients.
Your Benefit Score
79%*
Average Benefit Score
67%
*% of businesses who indicated that their businesses benefited from the advice and/or services to a great or very great extent.
Your Net Promoter Score
86.67
Average Net Promoter Score
59
A business’ NPS can range from -100 to +100. The higher the score, the higher the likelihood your customers are to recommend you to others. Our target was +50, which we are pleased to have exceeded with an average score of 59.
