A-Ward’s website was their core marketing asset however it was dated and delivered a low quality user experience - this reflected poorly on their brand. They also had no real clear picture of what was happening on their website other than basic Google Analytics metrics and Contact Us form conversions.
A-Ward engaged digitalstream to provide digital consulting and a roadmap to create a web presence that would provide a framework to meet their marketing objectives and business growth goals. We concentrated on a robust best practice process, to ensure what was designed and built had a sound basis. To inform digital strategy, rather than going on opinion and gut feel, we undertook with A-Ward: discovery sessions, industry research, audience persona development, online competitor landscape analysis and an online audit.
The new site incorporated a powerful sales CRM system, with a supporting digital marketing program to facilitate lead generation, introduce solutions to customers - from turn-key solutions to fully custom, enhance brand identity and value proposition, and most importantly empower their team with the tools to drive the pre-sales process of nurturing leads into sales.