Bulk handling system innovator A-Ward grows international market share

A Ward
A Ward
A Ward
A Ward
A Ward

Lead generation and sales automation website

Visit Website Client: A-Ward
Services: Consultation, Digital Strategy, Web Design, Custom Web Development, CRM Integration, SEO, Online Marketing, Copywriting, Web Analytics Tracking & Reporting, Project Management

A-Ward’s website and integrated powerful sales automation system helps their sales team convert more leads.


The Challenge

A-Ward has revolutionized an industry - and the businesses of their customers worldwide in providing total systems for container loading and container unloading of bulk materials. For A-Ward to reach further into the global market and grow their business they needed to review and audit the effectiveness of their existing marketing and digital assets. This included looking at their sales processes and client onboarding, website and marketing collateral.


The Solution

A-Ward’s website was their core marketing asset however it was dated and delivered a low quality user experience - this reflected poorly on their brand. They also had no real clear picture of what was happening on their website other than basic Google Analytics metrics and Contact Us form conversions.

A-Ward engaged digitalstream to provide digital consulting and a roadmap to create a web presence that would provide a framework to meet their marketing objectives and business growth goals. We concentrated on a robust best practice process, to ensure what was designed and built had a sound basis. To inform digital strategy, rather than going on opinion and gut feel, we undertook with A-Ward: discovery sessions, industry research, audience persona development, online competitor landscape analysis and an online audit.

The new site incorporated a powerful sales CRM system, with a supporting digital marketing program to facilitate lead generation, introduce solutions to customers - from turn-key solutions to fully custom, enhance brand identity and value proposition, and most importantly empower their team with the tools to drive the pre-sales process of nurturing leads into sales.

The Results

  • A-Ward has 50% increase of new lead opportunities coming from their new website.
  • The new website effectively conveys A-Ward’s value proposition and promotes a strong brand presence to prospective customers.
  • Optimised viewing experience on all devices to ensure no lead conversion opportunities are missed.
  • Many more lead capture opportunities for site users at different stages of the buying cycle.
  • Dramatically improved site engagement with:
    • downloadable brochures
    • longer average site visit duration times
    • reduced bounce rate
  • Increased organic search visibility by best practice SEO implementation.
  • Extensive website tracking and reporting that informs marketing decisions.


Lead Increase


Brochure Download per Month


Decrease in Bounce Rate


Over the past few months A-Ward has been working with digitalstream to scope and implement a new website. As a global business, we touch over 60 countries and 10 different industries as we provide bulk material handling equipment. This is not an easy industry to be associated with especially from New Zealand. But through technology we can reach our partners, clients, and distributors to get our story to the right companies.

digitalstream was instrumental in developing a well thought out plan; kept us informed and worked across the whole company to get the messages right. The modern website is not an easy approach especially with large images, video, etc. on our landing pages. digitalstream worked diligently in the background and with us almost on a 'daily basis' to get our story right. We are very pleased with the results and would recommend them for their precise and careful approach to our business. Well Done DS.”

Chip Dawson,
A-Ward Board Member and Advisor


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