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Eurotech delivers to their retail customers an easy to use sales tool

Eurotech
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Product catalogue website

Visit Website Client: Eurotech Lighting
Services: Consultation, Web Design, Custom Web Development, nopCommerce Product Catalogue, SEO, Project Management

Modern web design aesthetics showcase Eurotech Lighting’s extensive range of lighting products. With easy to use product filtering, their retail customers have an up to date digital catalogue to sell more products.

 

The Challenge

Eurotech Lighting is a leading New Zealand importer and lighting specialist, providing solutions for both domestic and commercial customers. They select from the best innovative and proven LED manufacturers in the world products specifically for New Zealand's unique residential and commercial lighting environments.

Eurotech Lighting existing website was dated and from a user perspective it was hard to navigate and interact with. Eurotech Lighting approached Digital Stream to design and develop a new website that was fresh, had a simplified user experience, and was quick to use.

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The Solution

We designed Eurotech Lighting a catalogue site to showcase their range of lighting options available, and to help their many retail customers quickly search through the products, to obtain specifications and related information.

Eurotech Lighting has thousands of products. Their customers need to be able to navigate their way through these products quickly. To help this we created simple, but powerful, specification filter functionality that serves up the exact results the user is after, while showcasing the maximum options available at any one time.

The Results

  • The new website is a powerful digital catalogue making it easy for Eurotech Lighting retailers to sell product.
  • The Where To Buy dynamic map makes it easy for consumers and trade to locate a Lighting Specialist Store.
  • Optimised viewing experience on all devices to ensure no lead conversion opportunities are missed.
  • Multiple conversion interaction points including product enquire, emailing product to friends and etc to capture all potential buyers.
  • Organic traffic increased by over 30% since new site is live and also bring in quality traffic that converts.
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200%

Leads Increase

30%

Increase in Search Traffic

30%

Decrease in Bounce Rate

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Before we had our new website created by the team at digitalstream we did not have a very good footprint on the internet. Now that our new website has been active we have seen a positive increase to the traffic driven to our website. The easy to use features of our website make searching our wide range of lighting products simple for both the general public and lighting specialists. The team that put together the website accommodated to every addition we wanted for the website.

digitalstream went above and beyond our expectations to create a strong online presence for Eurotech Lighting. We look forward to an ongoing relationship with digitalstream as our digital advisor.

Michael Perry
Marketing & Communications Manager

 

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