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Generation Global develops interior configurator to make design selection easy for their customers

Generation Global
Generation Global
Generation Global
Generation Global
Generation Global

E-Commerce website

Visit Website Client: Generation Global
Services: Consultation, Web Design, Custom Web Development, eCommerce, SEO, Project Management

Web design and modern technology showcases Generation Global’s range of advanced aircraft interior solutions, with easy to use ‘create your own design’ product selection functionality.

 

The Challenge

Generation Global was founded in 2001. Over the last decade, Generation Global has built up an extensive range of compliant interior products while supplying many airlines globally.

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The Solution

With the world of ‘eCommerce’ evolving, Digital Stream was commissioned to design and develop an eCommerce website for Generation Global helping them live up to their name of being a new generation airline interiors provider by offering their products for viewing and purchasing online globally. New online sales tools such as their configurator are exciting innovations, giving their clients the ability to create their own designs as well as purchase.

Generation Global has hundreds of products. Their customers need to be able to navigate their way through these products quickly. To assist with this we created simple and effective navigation mapping providing users the exact results they are after, while showcasing the maximum options available at any one time.

The Results

  • The new website is a powerful digital catalogue and eCommerce platform making iteasy for Generation Global customers to select, design and purchase products.
  • The powerful product configurator tool enables the user to design seat and interior combinations using many layered options to give the customer a unique custom design they are after.
  • Online sales first of custom design airline products.
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200%

Increase in Ecommerce Transactions

#1

High Search Visibility

30%

Increase in Time on Site

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