Harcourt Insulation needed a site to promote multiple services; some complimentary and others poles apart. There are over ten services featured on this one site alone.
Good design, copywriting and content layout is vital for websites promoting multiple services. In an instant visitors need to see the full range of services, and quickly gauge expertise across all.
Ease of navigation is essential, so not to confuse the visitor. They need to see they’ve arrived at the right place for the service they are looking for.
When you visit this site, pay attention to the strong messages in the banners designed to promote expertise across their two main services - Industrial Insulation and Asbestos Removal.
Asbestos management and removal is a growing service for this company. The content was developed to educate the visitor on the decontamination process. Educational content helps to build trust and credibility through:
1. Transparency of work practices and
2. Competitor differentiation.
Anyone can use words like ‘professional, quality and credible’ to promote their key services, but only those that know their craft well can publish useful, helpful content.
Unique content is also important for SEO, as you’re more likely to be found for multiple long-tail keywords.
If you require a full copywriting, SEO and design service, talk to digitalstream. We are a team of experts, not a ‘one-man-band’. Our services are affordable. Your website is often your most important marketing initiative - make sure you get it right.
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