Noel Leeming expands breadth of specialist jobs on offer to the New Zealand job market

noel leeming careers
noel leeming careers
noel leeming careers
noel leeming careers
noel leeming careers

Careers website

Visit Website Client: Noel Leeming
Services: Consultation, Digital Strategy, Web Design, Custom Web Development, SEO, Online Marketing, Copywriting, Web Analytics Tracking & Reporting, Project Management

The Challenge

Noel Leeming is New Zealand’s leading consumer electronics and appliances retailer and the flagship retail brand for the Noel Leeming Group.

Over the last two years the group has undergone rapid growth with increasing demand for staff – especially in specialist and hard-to-fill roles. The Noel Leeming Group recognised the need for a specialised careers and recruitment site and approached Digital Stream.


The Solution

Our response was to create a site around the question:" What’s it like to work at Noel Leeming?" The result: a site that surprises and inspires potential candidates with the breadth of opportunities available and the diversity within the group.

It was also important the site enable Noel Leeming to efficiently manage the recruitment process. To do this, the site was integrated with the SnapHire Applicant Tracking System. This automatically marries up available jobs with related people bios, so if a visitor is viewing a sales –related profile, any sales-related roles will automatically appear. Jobs are never more than a click away.

Every page is optimised for search engine and mobile devices. Responsive design technologies provide optimum user performance on all devices including modern desktops, tablets and mobile phones.

The Noel Leeming Careers website development was underpinned by Digital Stream’s Careers best practice site-build methodology. 

The Results

  • The new website is designed to be a knowledge center for Noel Leeming not just a job application space.
  • Increased brand awareness and attractiveness. The site is attracting above 15,000 visits each month, among which 20% of visits are from branded keyword search.
  • Optimised viewing experience on all devices. Site engagement on all devices are above industrial benchmark.


Visits per Month


Low Bounce Rate

We commissioned digitalstream to design for Noel Leeming a modern engaging Careers website to help drive recruitment objectives. In short digitalstream delivered! They produced for us a highly effective digital asset to support our recruitment efforts. They worked seamlessly with the ATS provider and led the project from beginning to end without a hitch. digitalstream really optimised the candidate journey which was one of the most important aspects for us along with creating a quality brand experience. Thank you digitalstream for taking us to the next level!”

Jenny Poland
Recruitment Manager


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