Premium pool designer & spa supplier help their customers make the right choice

pools and spas
pools and spas
pools and spas
pools and spas
pools and spas

Lead generation and sales automation website

Visit Website Client: Pools and Spas
Services: Consultation, Digital Strategy, Web Design, Custom Web Development, CRM Integration & Ecommerce, SEO, Project Management

Best in class web design and user experience underpinned by a powerful lead capture and sales automation system frees up the Wright Pools & Spas team to do what they do best - advising their customers on the right purchase and worry free installation.


The Challenge

Wright Pools & Spas are one of New Zealand's leading suppliers and installers of spas and swimming pools. They have been supplying top quality spas to New Zealand customers for more than 35 years and have installed more than 120 stunning swimming pools.

Wright Pools & Spas existing website was dated and from a user perspective seemed like a place to 'dump information'. It was confused and lacked strategy, making it difficult to understand their proposition and to navigate and interact with. Wright Pools & Spas approached digitalstream for web strategy to drive leads and sales, enhance and reposition their brand, and to design a fresh, engaging and simplified user experience for the new site.


The Solution

With the insurgence of many new suppliers direct importing into the New Zealand Spa market Wright Pools & Spas required a robust web strategy and exceptional presentation to cut through the clutter. We concentrated on creating an asset that strengthened their brand and value proposition, along with creating the desired aesthetic to showcase their range of high quality products and service.

The new site makes it easy for customers to understand the range of options available that best suit their requirements. It also incorporates a powerful sales CRM system, to facilitate and drive lead generation through key primary and transitional call to actions.

The Results

  • Wright Pools & Spas has 300% increase of new lead opportunities coming from their new website.
  • The new website effectively conveys Wright Pools & Spas value proposition and promotes a strong brand presence to prospective customers.
  • Optimised viewing experience on all devices to ensure no lead conversion opportunities are missed.
  • Dramatically improved site engagement with:
    • downloadable brochures
    • longer average site visit duration times
    • reduced bounce rate
  • Increased organic search visibility by best practice SEO implementation.
  • Extensive website tracking and reporting that informs marketing decisions.


Increase in Leads


Increase in Time on Site


Increased First Page Rankings

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