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Rapid Labels

rapid labels
rapid labels
rapid labels
rapid labels
rapid labels

Lead generation and sales automation website

Visit Website Client: Rapid Labels
Services: Consultation, Digital Strategy, Web Design, Custom Web Development, CRM Integration, SEO, Online Marketing, Web Analytics Tracking & Reporting, Project Management

The Challenge

Rapid Labels is an industry leader but their old website was tired. Their previous website was not mobile friendly and it was not performing well at all, with only 2-3 enquiries a month it was in need of a serious overhaul.

We worked with Rapid Labels to develop a plan of action to redesign their website and integrate it with a sales and marketing CRM system to capture new leads and educate and nurture them about the products and services they provide. The goal was to increase new leads and engage with existing customers.

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The Solution

Rapid Label's engaged Digital Stream to provide a digital strategy and a roadmap to create a web presence that would provide a framework to meet their sales and marketing objectives and to drive business growth goals. We concentrated on a best practice process, to ensure what was designed and built would help them achieve this. We worked with them to develop a new site map that reflected these goals and objectives while also maintaining a strong sense of internal company culture with the many activities staff are involved with.

The new website also incorporated a powerful sales CRM system, with a supporting digital marketing program to generate leads and introduce solutions to customers by nurturing leads into sales.

The Results

  • Rapid Labels has 45% increase of traffic coming to their new website.
  • Increased organic search visibility by best practice SEO implementation. Increased brand ranking for many targeted keywords (e.g., wine labels, custom labels).
  • Optimised viewing experience on all devices to ensure no lead conversion opportunities are missed.
  • Many more lead capture opportunities for site users at different stages of the buying cycle (e.g., free sample pack, catalogue registration, get rapid quote ).
  • Extensive website tracking and reporting that informs marketing decisions.
rapid_the_results

45%

Increase in Traffic

#1

High Search Visibility

10%

Decrease in Homepage Bounce

web design for noel leeming

Noel Leeming

web design for variety

Variety

web design for generation global

Generation Global

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