SPCA Education provides online learning tools and resources that are fun and engaging for kids


Custom website

Visit Website Client: SPCA Kids
Services: Consultation, Digital Strategy, Web Design, Custom Web Development, SEO, Project Management

The Challenge

SPCA believes their education programme has the power to change the hearts and minds of future generations. Teaching children to understand, care and empathise with animals is an effective way to encourage children to care about and empathise with each other.

SPCA Education approached Digital Stream to build an online learning and resource platform aimed at educating children directly about Animal Care and Welfare.


The Solution

  • Create an online environment that is conducive for children's learning. This involved creating illustrated animal mascot characters for each animal group to present the learning materials in a fun way for children.
  • The website had to be both simple and professionally designed to support the ‘The Five Freedom’ programme and Pet Ownership information.
  • Short videos were produced to aid learning, and quizzes for testing kids’ retention of what has been learnt from each unit.
  • Kids are able to take a virtual tour of behind the scenes to learn about SPCA’s work for the animals.
  • A Share and Interact section was developed for the children to post their artwork and stories online in video, images or written formats for others to view.
  • Ask an Expert was developed so kids could receive answers from a Vet or Animal Care specialist to specific questions.
  • Built in responsive design for all desktop, tablet and mobile phone devices.

The Results

SPCA Kids’ Portal is a content rich website designed to interact with kids and their educators.

  • Multimedia content makes the website memorable and encourages people to return for more.
    • Over 1⁄3 of users are returning visitors
  • Highly engaging content which performs well on all device.
    • Avg site visit duration is above 7 mins (benchmark is 2.5 mins)
    • Over 20% of users are actively interacting with website resource like doing quiz, material downloading.
  • Best practice SEO implementation ensure the site is ranked on the first page for targeted keywords (e.g., SPCA kids, SPCA education).

7 mins

Avg Session Time


Homepage Bounce Rate


Working with digitalstream has been an extremely positive experience. The entire digitalstream team have been fantastic to work with – prompt, friendly, supportive and able to interpret our often abstract ideas without the need for us to school up on IT jargon! digitalstream helped us to launch a new nationwide digital initiative into New Zealand’s education system. The feedback from the kids and teachers involved has been nothing short of awesome, bringing to the classroom agenda the importance of Animal Welfare, while all importantly making it fun for the kids to learn. A huge thank you to the digitalstream team. I look forward to our next project!”

Nicole Peddie
Education Manager


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