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The Warehouse invests in their people and makes Retail more than just a job

The Warehouse Careers
The Warehouse Careers
The Warehouse Careers
The Warehouse Careers
The Warehouse Careers

Careers website

Visit Website Client: The Warehouse
Services: Consultation, Digital Strategy, Web Design, Custom Web Development, SEO, Online Marketing, Copywriting, Web Analytics Tracking & Reporting, Project Management

The Challenge

The Warehouse is an iconic New Zealand business at the forefront of retail. It invests heavily in channel delivery, store development and its people – strongly focussing on initiatives to position retail as a career of choice.

Within the fast-moving retail landscape The Warehouse identified that its recruitment requirements were quickly growing and transitioning. The existing Careers brand and online strategies had become outdated with a user experience that relied on old technologies and an EVP that needed to be clearly defined and articulated.

digitalstream, was appointed to create a completely new online presence for The Warehouse Careers. We began with in-depth discovery sessions and research that informed the brief and strategy. Google Analytics intelligence on the previous site, combined with our specialist experience in the careers space, were incorporated into the strategy right from the start.

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The Solution

An advanced site that combines clear and powerful communications and leading-edge technologies.

  • The Warehouse’s new Employee Value Proposition (EVP) is prominent site-wide. ‘Hard to recruit’ roles, such as Store Manager and Category Manager are assigned their own dashboard web page which personalises the experience of the site for target visitors
  • Using dedicated bio pages, The Warehouse Brand Ambassadors share real stories and messages which are also dynamically fed through to appear on related pages throughout the site
  • The website is developed in conjunction with the SnapHire Applicant Tracking System. This delivers ‘featured jobs’, relevant jobs and related people bios, all contained within the content pages, with easy access to jobs just a single click away.
  • The Warehouse’s careers offering is also amplified socially, integrating with Facebook feeds, LinkedIn’s ‘Your Recruiter’ and ‘People you may know in your network’ plugins. This shows candidates who they may know at The Warehouse from their extended LinkedIn network. The site also features a supporting blog for publishing more personal stories related to life and work at The Warehouse
  • Google Analytics Event tracking has been employed to understand user behaviour and interaction

 

The Results

The Warehouse Careers website is built as a knowledge center to position The Warehouse as a great place to work. Users are actively engaged with the website content rather than just submitting job applications.

  • Homepage bounce reduced by 62%.
  • Over 30% of all pageviews are actual content pageviews.
  • Longer average site visit duration, increased by 41%.

Powerful search features make it easy for users to navigate through the site. Increased organic search visibility by best practice SEO implementation.

  • All traffic increased by 300%.
  • The site is currently ranked in the top 3 position for its target keywords ‘retail careers’.

Extensive website tracking and reporting that informs marketing decisions.

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60,000

Visits per Month

32%

Decrease in Bounce Rate

40%

Increase in Time on Site

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digitalstream were our chosen partner for our major rebuild of The Warehouse Careers website. Their knowledge of Employment Brand, our ATS Snap Hire and our business meant that the project was successful in delivering against our objectives. digitalstream were willing to explore innovative new aspects of our careers website which help to position our brand as a great place to work.”

Leslie Taylor
Employment Brand Manager | The Warehouse Group

 

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