Portfolio

Warehouse Stationery recruits talent by showcasing its career pathways and unique culture

warehouse stationery
warehouse stationery
warehouse stationery
warehouse stationery
warehouse stationery

Career website

Visit Website Client: Warehouse Stationery
Services: Consultation, Digital Strategy, Web Design, Custom Web Development, SEO, Online Marketing, Copywriting, Web Analytics Tracking & Reporting, Project Management

The Challenge

While an iconic New Zealand brand, Warehouse Stationery was facing challenges in attracting quality staff with realistic expectations and the right fit.

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The Solution

Beginning with a robust discovery and scoping process, Digital Stream worked with Warehouse Stationery to develop a strategy which would ultimately deliver quality candidates.

The site tells an in-depth story about life and the culture within Warehouse Stationery, offering visitors many different ways to get a taste of the workplace including:

  • ‘A day in the life’ videos
  • ‘Meet our people’ testimonials and profiles from existing staff
  • In-depth information on what to expect from a career at Warehouse Stationery
  • Using real people, real stories, and authentic content about Warehouse Stationery work environment, potential candidates can make a clear and informed decision about whether this is the right place for them

As a result, the quality and suitability of candidates is improving.

Working closely with our ATS partner Digital Stream introduced a live job feed that builds immediacy and engagement. So for example, if a visitor chooses to view the profile of a retail assistant, any available retail roles will automatically appear on that page.

The new responsive site brings Warehouse Stationery experience to life on all devices and gives the candidates a real taste of what Warehouse Stationery experience looks and feels like – from the inside.

The Results

The new website effectively promotes a strong employer brand presence 'Warehouse Stationery as a great place to work' to potential applicants.

  • Users are actively engaged with the website content along with submitting job applications:
    • Homepage bounce rate is below 20%
    • Over 35% of all pageviews are actual content pageviews
  • Increased organic search visibility by best practice SEO implementation:
    • Over half of the traffic is from organic search
    • The site is currently ranked on the top page for all branded search terms
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18%

Low Bounce Rate

#1

Increase First Page Rankings

15,000

Visits per Month

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digitalstream were our chosen partner for our major rebuild of Warehouse Stationery Careers website. Their knowledge of Employment Brand, our ATS Snap Hire and our business meant that the project was successful in delivering against our objectives. digitalstream were willing to explore innovative new aspects of our careers website which help to position our brand as a great place to work.

Leslie Taylor
Employment Brand Manager | The Warehouse Group

 

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