Red Flags your Google Ads provider may not be working in your best interest
You don’t pay Google directly for your advertising. Instead, you pay the agency a package amount that lumps their fee and advertising spend together. How do you know how much is really going on advertising?
There is no cost data in the reports they provide you with each month
You’re not showing for relevant search terms
Your ads aren’t showing in the top three positions
You can’t find your ads at all despite assurances from your agency that they are running
You get calls that have nothing to do with your business
Your agency is charging around 40% of your total spend to manage your account
You get vague or complicated answers when you raise concerns about a lack of leads
You can’t see any improvements from month to month
They want payment up front month to month
They promise to get you to the number one position. But your placement is based in part on your budget, so how can they guarantee this? What's more, the first position isn't necessarily the best as it costs more, so you chew through your budget faster and your ads show less.
They waive setup fees just to hook you in. Are they really putting the effort into setting it up correctly?
They don’t give you access to your account so you have no way of knowing what work they’re doing each month.
They tell you that they own the account, so if you cancel with them you have to start again and you lose all data insights.
We see all of the above time and time again.
We’ve even come across bogus reports for accounts that didn’t exist. Be sure to check out our blog that provides real-life examples of questionable Google Ads management practices.