Auckland Web Design
Not all websites are created equal
A new website is a crucial business investment. Who you choose as your Auckland web design company can be the difference between an average website and one that takes your revenue to the next level.
If you’re looking for Auckland Web Design services there are a few things you need to know to ensure your website is fully optimised to grow your business online.
At digitalstream we design websites with lead generation in mind
digitalstream is a full digital marketing agency with over 20 years of unbeatable experience. We have helped 1000’s companies grow online with quality web design and digital marketing services. Our clients range in size from small local businesses to large corporates and well-known brands.
Our Managing Director Russell Brown works closely with every one of our clients, providing ideas and advice to help them maximise their full potential online. Unlike other digital marketing agencies where your project is delegated to team members of varying skill-sets, some ‘very green’; with digitalstream you get the expertise of a highly regarded and experienced professional regardless of the scope of your project. Russell is personally invested in the success of each and every one of his clients, as is his team.
Get in touch
Digitalstream is an Auckland web design company that’s been proven to get results, and we have a team that genuinely cares about it’s clients and wants them to succeed.
But don’t take our word for it, see what our customers have to say by checking out our reviews from our Hamilton and Auckland Web Design offices.
digitalstream designs websites to be successful
Many people can build websites, but it takes experience to get them to perform and not just look pretty. There are many facets to ensure your website works well like:
- Having a clear digital marketing strategy
- A beautiful design
- Search engine optimisation (SEO)
- Functionality that serves your purpose
- Engaging content
- Compelling calls to action
Responsive web design that shows on all mobile devices is vital, as is building your site on the most robust and secure platforms. It’s essential to get the right setup from the start to ensure your site is fast, secure and future proof. Our web developers have on average 15 years experience, and are highly skilled. Our processes and systems have been tried and tested on thousands of websites, so we’ve had plenty of time to perfect them. This means we can complete your website to the highest standards in just a few weeks.
So what's important when choosing a web design agency?
Learn about our approach to online marketing success, and how we ensure you maximise your return on investment.
Digital Marketing Strategy
First, our Managing Director Russell Brown will meet with you to discuss what you’re wanting to achieve. This may sound a little obvious, as naturally, you’ll want to achieve more leads and sales, but it’s the ‘how’ we go about achieving your goals that we delve into at this first meeting.
We’re quite specific about this because in order to achieve a lead a number of actions have to occur first e.g. browsers need to:
- Find you
- Spend time on your website, and not ‘bounce’
- Locate the services or products they are looking for
- Take action the first time or
- Revisit you a second or third time and then take action, because people follow different decision-making processes and some take a bit longer than others.
This is where we delve into your current Google Analytics to measure organic traffic, Google cost per click (CPC) traffic, bounce rate, time on site, average number of pages browsed, the average number of visits for each user and the ultimate measure – conversions, including the various types.
We need to fully understand your industry and customers including their personas, how they make decisions, their pain points and motivating drivers. We map your current and desired customer journeys so we can fully understand your audience and how to market to them.
We are SEO Specialists
Our SEO specialists will look at your Google Search Rankings and start tracking your performance before and after going live. About 4 – 6 weeks after your new website is live, you’ll receive a report that shows how rankings and other key metrics have improved.
At this first meeting we’ll come up with a vision for your website and explain various digital marketing tools and options that are available to you. There are untold digital marketing tools we can pull from our toolkit, and what works for some businesses doesn’t necessarily work for others. But before we go any further, we need to be clear on all of the above. We’ll brainstorm effective solutions to help you achieve digital success. Then, we’ll come up with a very specific plan of focus.
It may sound a little cumbersome, but it’s not; we make it easy and enjoyable. It’s really important to us that we have a clear blueprint for success and that everyone on our team understands the part they plan in your success.
We can meet in person (we love that) but of course we’ve learnt to adapt like the rest of the world and a virtual meeting sharing a coffee through a screen can work just as well! Let us know how you prefer to meet and work.
A clear strategy for your new website
We’re conscious that many of our clients are extremely busy, so we work efficiently. Feedback from business owners is that these sessions are highly beneficial, as they give them time to pause and reflect on what they really want to achieve. It allows them to understand their current reality, map their desired future and put in place a plan to bridge the gap.
We’ve completed thousands of websites and digital marketing projects across all industries. With a huge portfolio of clients and sites, you can rest assured we take our work seriously. We understand that your website is the hardest working tool you can have these days.
To make it affordable and easy for our clients, we offer various website packages and prices to suit your needs. Whatever stage you’re at – be it startup, growth and expansion or keeping things humming along with a redesign of an existing website, we provide guidance and solutions to fit.
Once we have a clear strategy for your new website we move on to the design phase.
Design Scope & Strategy
This is the really fun part; creating a vision for how your new website will look and feel. The design guide or brief sets the tone for the customer journey and online experience. It’s essential we understand your business, industry, competition, customers and audiences; as well as your brand and the tone, look and feel you want to create.
You’ll notice that websites vary considerably in how they look, yet very few deliver the ‘wow’ factor. When you do land on a website that is a cut above the rest, you take notice. That’s what we want for your prospects.
Naturally the more at ease your potential clients feel when they land on your website, the more likely they are to take action. Finding a look and feel with the functionality your audience will thank you for, is what our design team excels at.
Bespoke Web Design Auckland or Templates? Which is best?
When it comes to business web design you have two options – 1. custom website designs or 2. templates. Much like when building a house, it is always cheaper to choose from an existing set of plans then having your own custom build. But a template design won’t suit all businesses. If you have very specific requirements, a custom website may serve you better.
While a bespoke web design is a great option, the design costs are a bit more. So we provide business owners with a templated option too. You can choose from a variety of beautiful designs that have been proven to get results. Our design team will tailor your website to your branding, design preferences and you can choose your own photos and images.
Browse our extensive portfolio to see the breath of our design capabilities. There are websites to calm, inspire, connect, engage, excite, promote and ‘get the job done’.
What is our design process?
- Our designer is given a design brief, based on all the information we’ve gathered about your business and audience
- They prepare a couple of concepts for you
- You tell us what aspects you like and if you have any suggestions
- Changes are made and a final draft is presented to you for sign off
- The design then moves to the coding phase
digitalstream provides full design services including graphic design, logo design, web design and print design. But having a beautiful looking website is pointless if no one can find it! Getting found in search engines requires another set of skills.
Get found in Google with Search Engine Optimisation (SEO)
Sadly, we come across many websites that don’t have onsite SEO and the business owner is none-the-wiser, despite having paid for it to be done.
We’ll show you your on-page SEO, so you can have confidence it’s been done to a high standard.
How to tell if your website has SEO?
To find out, hover your mouse over each tab of your website. Pay attention to the terms that come up. Are they the search terms you want to rank for?
Digitalstream are Certified Google Partners with over 20 years experience in digital marketing and web design. Our team will research the best performing keywords for your business and build them into your website so you can rank higher. This is called on-page search engine optimization (SEO).
Getting found in internet searches is vital to growing your business online. Our experts in SEO will explain how we identify search terms, track and measure performance pre and post-go-live. We value our relationship with each and every client, and even when a project is finished, we don’t sign off on it until we are happy it’s meeting your objectives.
Bringing visitors to your website is vital, but keeping them on it is just as important.
Keep visitors on your site longer with engaging content
How your website looks is important, but how it ‘speaks’ to your prospects is just as essential. Make it a pleasure for your audience to browse your site with content that’s beautifully laid out and enjoyable to read.
It’s vital to stand out with a good story and strong messages.
- Does your website capture the full value of what you can offer your clients?
Is your point of difference clear? Do you have a strong offer?
- Is your content interesting and helpful?
- Does it tell the story of your business? Does it help build trust and credibility?
Need help writing your content? Our web copywriting services are very affordable and highly impactful. digitalstream has two Content Strategists and an impressive, comprehensive portfolio of customers, across all industries.
Ensure your business is not forgotten
We want to ensure your business is not forgotten, and so we carefully think through how to best position your point of difference.
Look at how we’ve managed to achieve this for so many of our clients by browsing our copywriting services.
Get more leads with content that shows your value, is helpful, builds trust and ‘strikes a chord with your audience. Create a point of difference and inject personality into your brand with our affordable web copywriting services.
So far we’ve looked at the aspects of web design that are visible like being found, having a great design and engaging content. But there is another really vital consideration…
Secure and robust web development
There is so much more to quality web design than most people realise. It’s not just aesthetics, what lies beneath is critical. How well your website is built, how robust and secure it is, ease of use, how future proof and scalable it is and how well it ranks are all influenced by the technology it’s built on.
Ultimately you want your website to be found, load fast and be easy to update. It needs to be secure and future proof.
You should be able to easily transfer your website to another provider, but if it’s not built in a universal platform like Shopify or WordPress, it’s difficult. Both Shopify and WordPress have outstanding e-commerce platforms, with all the features you need to grow and manage an online store.
WordPress is our preferred platform for websites promoting services and has great SEO plugins to help you outrank the competition.
What are the risks of going with a web developer's own platform?
digitalstream made the decision to move away from our own custom platforms to WordPress and Shopify because it was in the best interests of our clients. Both of these technology companies are leaders in web development and ecommerce platforms.
With hundreds of developers and tens of millions invested in continually improving this software, nothing compares to what they offer. Be wary of choosing a web developer that uses their own software.
- Is it future proof?
- What happens if they go out of business?
- How will you update your website?
- Will you be able to move it to someone else?
- Is their system complicated to use?
- Will you be having to continually fork out money for updates?
These are important questions to ask, but with us, you don’t have to worry about any of this.
You retain control over your website and it’s future proof because anyone experienced in WordPress and Shopify can manage it for you.
Easily manage your website
WordPress and Shopify are quick and easy to use with user-friendly content management systems. Retain full control over your website and save time and money by updating it yourself. Add and edit pages, photos and testimonials easily.
All our web developers are highly experienced and have Bachelors or Masters Degrees in Programming. They apply best practice coding to ensure your site is fast to load, secure and robust. We never outsource any aspect of our projects, because we like to stay in complete control of quality and delivery.
Be wary of web design companies that send work offshore. It often results in poor outcomes for the client as we have seen time and again when companies ask us to step in and pick up the pieces.
Integrate with lead generation tools and advanced ‘plugins’
Get all the features you need with a website that integrates with the best applications to maximise sales online.
WordPress and Shopify plugins are continually being updated to help improve security, ranking and user experience.
So you get the benefit of these constant improvements without necessarily having to outlay any additional funds.
There is one other important consideration when looking at Auckland web design, and that’s hosting.
Our hosting is very affordable, starting at just $50 + GST a month.
We use a third-party hosting company called Sitehost that is highly regarded and very responsive.
Their customer service is exceptional.
Trusted, proven and preferred
Talk to us today…
digitalstream is a team of digital strategists, web designers and smart digital marketers who want to make sure you’re getting the most from your online presence. We have offices in Auckland, Hamilton and the Sunshine Coast Australia, and clients all over NZ, Australia and the Pacific Islands.
View our web design packages. Want to know what you want to succeed? We’ve done the hard work for you with purpose-built web design packages. From small business web design through to large ecommerce web design, browse our web design packages. Or talk to us about a custom web design solution.
Today there are more web development companies than ever before, but we have two decades of proven customer service and hundreds of clients that can attest to our exceptional service. We form long-term relationships with our clients; partnering with them in their digital success is what drives us. Our expert team wants to be your digital marketing partner for life, and help you grab hold of every opportunity.
Auckland web design and digital marketing is not just a job for us, it’s a passion and we get a lot of intrinsic benefit out of exceeding even the highest standards. We want to set the bar in performance, not just meet it. Whatever the size of your business, we have the insights and experience to help you get ahead faster.
Need ideas to grow sales online?
Our team are passionate about helping our clients succeed and are solutions focused. Everything we do is geared towards helping our customers get more leads. Afterall, we know what those extra leads and sales mean to a company.
Book Your Free 30 Minute Website and Digital Marketing Growth Strategy Session
For over 21 years digitalstream has helped businesses succeed online. For a free no-obligation chat about your business and how we can help you – get in touch with us today.
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